In the latest report “Together, towards planet-friendly food” summary published on McCain’s website, the integrator shared the progress towards its Global Sustainability Strategy and commitments.
Hati hiyo inaangazia lengo maalum la uongozi wa kuendeleza shamba tatu zinazomilikiwa na McCain, zinazouzwa kibiashara katika maeneo matatu tofauti yanayokua ifikapo mwaka 2025 - zao zinazoitwa "Mashamba ya Baadaye".
“The intention of these farms is to develop a better understanding of how a whole-farm, regenerative system works, and to advance, showcase, and roll out regenerative farming practices. In 2020, we established the first farm location in New Brunswick, Canada. With the acquisition and launch of the farm in 2021, we have commenced on-farm preparation and machinery modifications”, wrote McCain’s representatives in their report.
"Kusaidia Wakulima wetu katika Uingereza"
According to the report, in addition to navigating the challenges of the pandemic, McCain'S wakulima katika GB ilikabiliwa na mazao mawili mabaya zaidi ya viazi katika miaka 40 iliyopita.
As the largest purchaser of British potatoes, buying around 15% of the annual crop, McCain is supporting their producers to ensure a sustainable future for the sector and business.
Mwaka jana pekee, McCain GB launched the “McCain Potato Farmer Pledge” which will see this company invest GBP25m (approximately CAD43m) over the course of five years, to support producers to mitigate climate change impacts and transition to more sustainable agricultural practices.
This investment will focus on strengthening McCain’s partnerships with farmers and support the wider supply chain, including their customers and suppliers.
"Kujenga Jamii Zinazostawi"
Karibu mimea yote ya kiunganishi 49 ulimwenguni iko katika jamii za vijijini, na kampuni imejitolea kwa maendeleo ya muda mrefu, elimu na msaada wa wakulima wote, na familia katika maeneo yao.
Mwaka jana, janga hilo lilionyesha zaidi udhaifu wa jamii nyingi ulimwenguni, pamoja na jamii za vijijini na zilizotengwa. Katika nchi ambazo kampuni hiyo inafanya kazi, ilishuhudia mamilioni ya watu wanakabiliwa na ukosefu wa ajira, wakati benki za chakula zilijitahidi kutimiza mahitaji.
Kwa kujibu, timu maalum za kampuni zilipanua ushirikiano uliopo na benki za chakula, na waliweza kutoa sawa na chakula zaidi ya milioni 53 ulimwenguni.
"Viazi vizuri"
As the pandemic forced the closure of restaurants and out-of-home eating establishments across the globe, McCain’s farmers were met with an oversupply of potatoes. As part of their commitment to honor all grower contracts, the integrator’s experts worked to minimize wastage by reallocating potato varieties normally earmarked for food service to retail product lines.
Kwa kushirikiana na shirika kubwa la ugawaji wa chakula la FareShare Uingereza, walitoa zaidi ya tani 160 za viazi za Uingereza kati ya Mei na Juni 2020, ikiwa ni mara ya kwanza kuwahi kutoa mazao safi.
Kanada, McCain Foods works with over 130 farmers to grow and purchase millions of tons of potatoes needed every year to provide restaurants, food service, and retail outlets with McCain products. As the pandemic continues to affect everyone’s daily lives and businesses, Canadian farmers faced a surplus of potatoes.
In May 2020, A Canadian Marketing campaign called French Fries Feed Farmers, rallied Canadians to help reduce the surplus potato pile by eating more fries than they had been since the pandemic started. This campaign prompted McDonald’s, McCain’s biggest customer in Canada, to join the movement to support the integrator’s farmers with their Fries for Good campaign.
Besides “McCain” brand, well-known for delicious French fries, McCain Foods Limited is comprised of a range of companies which operate within the prepared potato and appetizer segments, potato seed cultivation, transportation and more.
